HOW DO YOU BENEFIT???
American Quantity Survey Corporation and Cascade Survey Research use SurveyStation technology to benefit your company by providing intercept opinion surveys that are:
1.
Accurate and Valid
SurveyStation interactions elicit more candid responses and garner more complete responses to questions considered confidential, such as: competitive position and performance, price, sex, race, income, or personal habits and preferences.
Respondent data is free from interviewer influence, bias, and error as questions are presented and answered electronically at the respondents own individual pace. The respondent feels no pressure from, nor any need to impress, the SurveyStation, nor does the respondent feel any need to keep information secret for fear of embarrassment. Likewise, the SurveyStation has no influence on the respondent through the fashion of its dress, personality traits, manners, or attitude.
Data
is protected and free from error or corruption since it is never copied or
transcribed by a person. From time of
entry by the respondent to calculation and report generation, the data is
electronically stored and transferred by computer. This process eliminates the potential for
interviewer manipulation or transcription error during the complicated process
of compilation and 
collation.
2.
Fast
A respondent at a SurveyStation can complete a fifteen-question survey in ninety (90) seconds, which provides the ability to process in excess of thirty respondents per hour.
Immediate processing of the question responses by the computer significantly reduces the delay between interviews.
The turnaround time from data collection to delivery of the report to you is reduced by 50%.
3.
Timely
Data is collected, collated and compiled on site by the SurveyStation computer, and at the end of the event is electronically transferred to the processing computer, eliminating costly and error prone steps required by more traditional surveying methods. This enables the final statistical report to be completed and provided to you within five (5) business days of the end of the event.
4.
Cost Effective & Affordable
SurveyStation touchscreen technology greatly reduces the staff size required for effective canvassing in field interviews.
A reduced staff requirement also reduces the number of people involved in the mechanics of the survey resulting in higher quality data.
The labor savings alone reduce the cost of SurveyStation surveys by 40% over other survey methods.
5.
Able to Engage Elusive Respondents
More respondents are willing to take our survey because of the unobtrusive, confidential, and entertaining nature of the SurveyStation technique.
The reduced time for completion and private nature of a SurveyStation survey make it the ideal technology to conduct research in environments where the respondents are fast moving, busy, and of high profile, e.g.:
- professionals at association meetings;
- high income individuals at sports or media events;
- executives at trade shows; or,
-
senior citizens at crowded entertainment venues.