PROJECT
METHODOLOGY
American Quantity Survey Corporation and
Cascade Survey
Research are “For Profit” companies, and we believe profits are the result of successfully
developing long-term relationships by exceeding Clients’ expectations. We firmly believe quality communication
between the innovative and motivated Client and our research professionals, as
a team, is the most effective method of identifying and satisfying these
expectations.
To achieve our mission of
delivering Client satisfaction, we employ a four-phase process:
Phase One
We establish a Joint Survey
Team with the Client to manage the project.
This Joint Team will:
o
refine and pre-test the questions for survey;
o
develop the SurveyStation placement plan for the
exhibit and determine the number of units required to achieve the target
quantity and proper demographic mix of survey responses; and,
o
design the appropriate report data format and establish appropriate
cross-tabular comparisons so that final published results will be ready for
immediate analysis and use.
Phase Two
We program, transport, set-up,
and maintain the SurveyStation equipment. The survey is conducted by our trained and
experienced research professionals, and, if desired, Client personnel who
participated on the Joint Survey Team.
Our research professionals train all Team Members in site-specific
survey methods.
o
History indicates 95% of respondents asked to take the interactive
touchscreen survey do participate.
Phase Three
We remove the equipment from
the event site. Data is collected from the SurveyStation prior to disassembly and removal, and is
immediately forwarded electronically to our data analysis personnel for
collation, statistical calculation & tabulation, and report development and
publication.
o
Demographic and Field results are presented in tabular and
cross-tabular tables so that the Client may easily review research results and
begin analysis.
Phase Four
We send to the designated
Client contact(s), via e-mail within five (5) business days of event’s end, the
data and final report ready for immediate analysis and use.
Click
here to see a Sample of the Standard Statistical
Report Format
As part of our effort to establish long-term relationships
with our Clients, American Quantity Survey Corporation
and Cascade Survey
Research will continue to be available
for consultation on the survey data and report, free of charge, for one (1)
year after the survey is completed.